Duke Energy sought to create a kit offering for their customers that could be personalized to each customer's needs and household. As a secondary goal, the offering also needed to create awareness for Duke Energy's home assessment program and drive participation.
Solution
AM Conservation developed a kit ordering portal that would provide a personalized kit offering to each customer, based on a fun and easy-to-answer quiz they would take about their energy-saving goals and household size. In addition, the team developed follow-up email campaigns to remind customers to complete their home energy assessments. The emails were short, easy-to-read and highlighted the ease of appointment scheduling.
