Challenge
Our client, Energize Delaware, needed to generate more sales from their marketplace to further reduce their constituents’ energy use. They also wanted to maintain a strong sense of their brand across the campaign and coordinate all materials throughout various digital mediums.
Solution
We chose to create a bright and eye-catching theme that utilized the client’s branding colors. The use of the brandmark created a sense of movement and excitement as well. We carried this look and feel across the campaign and marketplace to create a visually appealing and cohesive campaign.
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