The Energy Wise MN marketplace supports 18 separate electric cooperatives and their energy-saving goals. Each coop has a unique product offering, rebate program and branding, which the website and customer journey needed to accommodate.
Solution
AM Conservation designed and developed a “multi-store” which would evolve the product offering, pricing, manufacturer’s discounts, header logo and contact information as each member would enter their ZIP code.
AM Conservation Group also provides turnkey marketing support for the program's multi-coop online store, launched in March of 2019. This partnership includes the strategy and creative development of marketing materials used to promote product sales in monthly campaigns. Promotional assets include Google ads, organic and paid social ads, print ads, bill inserts and emails.
