Entergy New Orleans

Challenge

Entergy New Orleans needed to increase sales of smart thermostats to help reduce their customers' energy use.


Solution

AM Conservation partnering with thermostat manufacturers to offer deep discounts on their smart thermostat products. Emphasizing the best deal—a $1 Google Nest Thermostat—the campaign and marketplace pulled customers in to either purchase the $1 model or browse other deals on energy-saving products. The team used concise copy and New-Orleans-centric imagery that would resonate with residents.

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