Franklin Energy

Challenge

Franklin Energy needed to market its new digital products to its potential clients and showcase the results from its programs.

Solution

The creative team developed a set of videos that would easily explain the benefits of their digital products (the Online Marketplace and KitPick Portals) while also giving a brief demonstration of each. The team carried Franklin Energy’s branding elements throughout to create a unique look and feel for the video. AM Conservation also created a sustainability report that would inform its clients of the carbon savings that the company achieved by its sustainability programs. Using community-based imagery of Franklin’s team and easy-to-read infographics, the designers created a sense of pride and accomplishment within the reports, urging other potential customers to them in this endeavor.