Glendale Water & Power needed to increase enrollment in their demand response program, Peak Savings, as well as purchases of smart thermostats through their marketplace.
Solution
AM Conservation combined tactics, such as email marketing, social media ads and posts, print collateral, direct mail, tabletop cards and an explainer video, to promote the Peak Savings Program and boost smart thermostat sales. By using simple messaging and imagery, we were able to help increase participation.
