---
title: Jersey Central Power and Light
---

# **Jersey Central Power and Light**

#### Challenge

JCP&L was looking to increase product sales on their online store during the month of October.

---

#### Solution

Featuring whimsical Halloween imagery and messaging, AM Conservation developed a coordinated campaign, which included onsite ads, social media, and email marketing, to drive store sales during the month of October. Both smart thermostat and power strip sales increased.

###### Landing and Category Pages

![FirstEnergy-NJ---Homepage_Cat-–Halloween](https://portfolio.amconservation.com/hs-fs/hubfs/FirstEnergy-NJ---Homepage_Cat-%E2%80%93Halloween.jpg?width=1200&name=FirstEnergy-NJ---Homepage_Cat-%E2%80%93Halloween.jpg)

 

###### Category Page Banners

![FirstEnergy NJ - Homepage – 1](https://portfolio.amconservation.com/hs-fs/hubfs/FirstEnergy%20NJ%20-%20Homepage%20%E2%80%93%201.png?width=500&name=FirstEnergy%20NJ%20-%20Homepage%20%E2%80%93%201.png)

 

![FirstEnergy NJ - Homepage](https://portfolio.amconservation.com/hs-fs/hubfs/FirstEnergy%20NJ%20-%20Homepage.png?width=500&name=FirstEnergy%20NJ%20-%20Homepage.png)

 

###### Facebook Video Ad

 

###### Landing Page and Category Page

![FirstEnergy-NJ---New-Marketplace-for-Jersey-Central-Power-&-Light-halloween-email-Mockups](https://portfolio.amconservation.com/hs-fs/hubfs/FirstEnergy-NJ---New-Marketplace-for-Jersey-Central-Power-%26-Light-halloween-email-Mockups.jpg?width=1000&name=FirstEnergy-NJ---New-Marketplace-for-Jersey-Central-Power-%26-Light-halloween-email-Mockups.jpg)

 

<https://portfolio.amconservation.com/jersey-central-power-and-light#mainContent>

[![AM Conservation Logo](https://portfolio.amconservation.com/hubfs/Franklin%20Energy/Logos/logo%20with%20space.png) ](http://www.amconservationgroup.com?hsLang=en)

[** ](https://portfolio.amconservation.com/jersey-central-power-and-light#)

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