AM Conservation was looking to rebrand their retail line, Simply Conserve, whose products continue to improve in both quality and technology. The goal was to make sure the look and feel reflected Simply Conserve’s elevated offerings, while still maintaining their passion for saving the world's resources.
Solution
After a brand equity survey revealed the necessity of updating Simply Conserve’s brand messaging and tone to a more appealing style for homeowners, a new look was created. This involved developing a new logo and brand colors, along with a new set of brand standards. These standards were then applied across the product brand, from the e-commerce website to digital campaign assets, and most notably, our series of product packaging. The brand is now portrayed in a manner that is clean and modern, providing a memorable customer experience with striking imagery and streamlined messaging.
