In an effort to drive marketplace orders, Western Municipal Water District adopted a fun and whimsical campaign for their water-saving products, inspired by Trader Joe's "Fearless Flyer" campaign.
Solution
In collaboration with a copywriter, AM Conservation came up with the concept to personify each product and re-purpose their likeness to tell a story. We chose to use a hand-drawn approach for the imagery with a touch of watercolor to push the idea that these are household water products.
