--- title: Western Municipal --- # **Western Municipal Water District** #### Challenge In an effort to drive marketplace orders, Western Municipal Water District adopted a fun and whimsical campaign for their water-saving products, inspired by Trader Joe's "Fearless Flyer" campaign. --- #### Solution In collaboration with a copywriter, AM Conservation came up with the concept to personify each product and re-purpose their likeness to tell a story. We chose to use a hand-drawn approach for the imagery with a touch of watercolor to push the idea that these are household water products. ###### Letter and Mobile Landing Page ![mobile-Western-H2O](https://portfolio.amconservation.com/hs-fs/hubfs/mobile-Western-H2O.png?width=1000&name=mobile-Western-H2O.png)   ###### Direct Mail ![fearless-flyer-mockup](https://portfolio.amconservation.com/hs-fs/hubfs/fearless-flyer-mockup.jpg?width=1000&name=fearless-flyer-mockup.jpg)   ![170-0002-06-07-Direct-Mailer---Western-Municipal-Marketplace_V7_OL-2](https://portfolio.amconservation.com/hs-fs/hubfs/170-0002-06-07-Direct-Mailer---Western-Municipal-Marketplace_V7_OL-2.jpg?width=800&name=170-0002-06-07-Direct-Mailer---Western-Municipal-Marketplace_V7_OL-2.jpg)   ![AdobeStock_290759475](https://portfolio.amconservation.com/hs-fs/hubfs/AdobeStock_290759475.jpg?width=800&name=AdobeStock_290759475.jpg) ![Western-muni-Postcard](https://portfolio.amconservation.com/hs-fs/hubfs/Western-muni-Postcard.jpg?width=800&name=Western-muni-Postcard.jpg)   [![AM Conservation Logo](https://portfolio.amconservation.com/hubfs/Franklin%20Energy/Logos/logo%20with%20space.png) ](http://www.amconservationgroup.com?hsLang=en) [** ](https://portfolio.amconservation.com/western-municipal#) Toggle navigation Search Box ** × Search Search **